Affiliate Strategies for Masters of Marketing | M/S Chiranji Lal & Sons

Once you have all the initial stuff worked out, you need to get to the business of creating a campaign. Use these strategies to improve your marketing campaign and earn higher commissions.

Marketing using emails is a great way to boost sales. When a customer makes a purchase, give them the option of signing up for your email list. Create a page that shows the benefits of belonging to your email list, and make it easy to sign up. Only ask for your customer's email address and name, nothing more. Let your subscribers know that by signing up for your email list they will be receiving news and special offers. Email your customers in a consistent manner. Be sure your email is compelling and your subject line interesting. Make sure whatever program you use allows you to personalize your messages. Your customers will be more inclined to open the email if they see their name in the subject line. Send relevant information in your emails. Send links to new articles on your website, or highlight new information about your products and services. A newsletter for your customers is easy to write and greatly appreciated. Increase the number of people subscribed to your email list by informing them that only subscribers receive special deals or markdowns. Be sure to take a moment to thank someone who made a purchase from you. You might also want to inform them when similar items go on sale.


Find out more about your customers and adapt your strategies to their needs. Consider whether or not your potential customers would prefer to learn more about you and your business through social networking sites or via email. Keep abreast of the strategies used by other companies in your industry. When you see something that works, incorporate that approach into your campaign. Pretend that you are a customer, and see how well their sites work. You can also survey your own customers to get their viewpoint on key aspects of your products or services. Test different techniques, and analyze how well your strategies are working. Your product may determine which communication channels are appropriate for you to use. You can perfect your approaches by learning from failures and using practical knowledge.


A successful affiliate marketing plan involves consistent marketing efforts overtime to attract new prospects, using a variety of different communication methods. You need to retain old clients as well. The following are tips that will help you achieve the goal of reaching out to new customers, without losing your current ones.

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